The Toys And Games Industry Currently Facing Challenging Trends – (LF, MAT, HAS)

 By: on Jul 05,2012 Posted in Business News ,Finance
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The toys and games industry, which contains stocks like Hasbro, Inc. (NASDAQ:HAS) and Mattel, Inc. (NASDAQ:MAT), is dealing with certain challenging trends. One problem is the higher number of children using smartphones and tablets. Kids are now spending a larger portion of their time playing with these electronics, thus cutting the time they spend with board games, dolls and other physical toys.

The continuing European distress has been hurting sales in the region which in the past, has been an important market. On a positive note, the popularity of comic book movies keeps on offering money making opportunities for companies which produce associated toys.

We have to wait until companies release their quarterly earnings this month in order to see how industry players have been dealing with the current market trends. Hasbro recently unveiled its plan to webcast its second quarter results on July 23rd, while Mattel is prepared to declare results earlier that is on July 17th.

This year, LeapFrog Enterprises, Inc (NYSE:LF) is at the top of the toys & games list with a year-to-date performance of 86.76%. The stock, as of last close, traded 306.23% up from its 52 week low and was 4.66% behind its 52 week high. Its latest closing price was +52.10% above the SMA200 while the distance from SMA 50 and SMA 20 was +4.50% and 3.06% respectively.

LF designs, develops, and markets technology-based learning products and related proprietary content for children worldwide.

The second best stock in the industry, Mattel, Inc (NASDAQ:MAT) together with its subsidiaries, designs, manufactures, and markets various toy products. Mattel, Inc has YTD performance up at 20.28%. Its price, as of the latest close, was up 49.67% compared with the 52 week low and was 4.49% below the 52 week high.

The stock’s latest closing price was up +9.35% from the average-price of 200 days while it kept its distance from the SMA 50 at +2.51% and +2.18% compared with the SMA 20.

Hasbro, Inc (NASDAQ:HAS) has shown an uptrend of 8.14% this year with a monthly performance of -1.97% and 3-month performance down -8.41%. Its latest closing price was +-2.47% down from an average-price of 200 days while it maintained a distance from the SMA 50 at -2.97% and -0.41% compared with the SMA 20.

The stock was up 10.86% from the 52 week low and was 23.88% below the 52 week high. HAS together with its subsidiaries, engages in the provision of children’s and family leisure time products and services worldwide.



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