Google Inc (NASDAQ:GOOG) Vs Facebook Inc (NASDAQ:FB) And Apple Inc. (NASDAQ:AAPL)
Google Inc (NASDAQ:GOOG) started new week on positive note, although, last week was a tough one for this stock as it remained under pressure after Apple Inc. (NASDAQ:AAPL) unveiled a new Maps app for iOS devices during its recent WWDC keynote that meant to replace Google Maps.
On the other hand, comparisons are being drawn between Google and Facebook Inc (NASDAQ:FB), although both have different core business like one is a search engine and the other, a social network. As the matter appears, Google is far ahead in the competition for advertising revenues. Last year, its total advertising revenue was at $36.5 billion, more than ten times than Facebook’s $3.1 billion.
The conversion rate is the most valuable factor for an advertiser. Mona Jain, CEO of media buying agency VivaKi Exchange India, said that Google provides more opportunity for conversions and it reaches out to more people. Praveen Sharma, Head of Media Sales at Google India, said that in 2011 they have doubled their SMB or small and medium business advertiser base and for SMBs, the digital medium is cost effective.
Facebook’s India Operations Chief Kirthiga Reddy responded by saying Facebook ads help businesses locate user before they search, based on their real interests and their real location. Facebook is a platform where people share their real interests and, as a result, businesses can target the community that is most likely to be interested in their products or services.
The digital or online advertising becomes a necessity as more and more advertisers strive for the maximum possible reach for their products and brands. The digital medium has the problem that the impact of money spent is not measurable, says Jean Paul Lafaye, who is CEO and Founder of Equancy, which is a Paris headquartered marketing and communication firm that manages brands like Accor, Nissan Europe and Nestle, among others.
Trivikram Thakore, who leads an online shopping club ‘Marketing at Fashion and You’, said that perhaps it is easier for advertisers like e-commerce sites to compute ROI since each move from a click to a sale can be monitored. Trivikram said online advertising comes naturally to all and one thing he would not do ever is not advertise online.
Buyers think both Google and Facebook are vital for a brand, but one should have knowledge to use both effectively. Platinum Media CEO Basabdatta Chowdhuri said FB is all about building a connection with customers and is all about brand building.