Google Inc. (NASDAQ:GOOG) going international with Multimedia Content
Google Inc. (NASDAQ:GOOG) recently headed towards Russia with its collection of latest books, movies and music, which can be downloaded through Google Play web service. However, this step is the direct response to Apple Inc. (NASDAQ:AAPL)’s introduction of similar service few weeks back in former USSR.
Furthermore, GOOG is looking to expand its downloadable content in distant continents in order to cater for its users internationally. But, on revenue side, the company is looking to do a profitable business via selling online multimedia content in Russia because it is offering movies for rent at 40 rubles ($1.60) or can be purchased for 99 rubles ($3.22).
Nevertheless, the company is planning to expand the availability of Russian literature and art pieces in order to increase its popularity across borders. Additionally, the company seems to be plugging a network of web content which is characterized with various art pieces attributed to different nations worldwide.
Google Inc (NASDAQ:GOOG) hit 22.20% as their profit margin for the last twelve months and had an operating margin of 27.00%. Evaluating management effectiveness, return on equity was maintained at 17.18% in last twelve months. Return on assets for Intel was 13.29%. In the previous 52 weeks the price has traded between $556.52 – $774.38. The last session’s volume of 2.68 million shares competed with the average daily trading volume of 2.11 million shares.
Within the industry, Yahoo! Inc. (NASDAQ:YHOO) had a 66.94% profit margin in the last twelve months and an operating margin at 12.46%. Return on equity for this company was 28.33% in the last twelve months. Return on assets was 19.02%. In the last year the stock has moved within a range of $14.35 – $19.63. The last session’s volume of 19.04 million shares competed with the average daily trading volume of 26.04 million shares.
Tripadvisor Inc (NASDAQ:TRIP) recorded a profit margin of 25.01% for the prior 12 months and an operating margin at 38.68%. Return on equity for this stock was 53.01% while return on assets was 29.05%.
Within the industry, Zynga Inc (NASDAQ:ZNGA) had a -46.51% profit margin in the last twelve months and an operating margin at -55.19%. Return on equity for this company was -69.00% in the last twelve months. Return on assets was -28.95%.