Facebook Inc (NASDAQ:FB) Set To Introduce ‘FB Platinum’ In November

  on Jun 13,2012 Posted in Business News ,Finance
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Facebook Inc (NASDAQ:FB) shares moved with a launch of a new plugin for the WordPress blogging tool. The tool allows for expanded integration between the two. The “Facebook for WordPress” plugin was built by the Facebook engineers and open source partners. The plugin requires no coding and is mobile-friendly.

The step will add Facebook widgets to more pages across the internet and is expected to bring more content sharing to Facebook’s own platform.

Facebook’s announcement revealed that 17 percent of all Web content is being created by WordPress software and it accounts for 600 million unique visitors a month. For example, the New York Times’ website uses WordPress. The most recently added features enable content creators to have new posts, that they publish with WordPress, appear automatically in their Facebook timeline or company page.

Authors can also add comments or tag friends when sharing their links without leaving the WordPress interface. The newly launched feature will give readers personalized suggestions as well as a recommendations bar option for further reading on the WordPress-powered website they are visiting.

The company said that the expanded commenting feature contains automatic SEO (search engine optimization) support for Facebook Comments. Although some Facebook features were already present in WordPress, the beefed up integration reduces the need for publishers to add code into their content. WordPress said the plugin will work for non-English and mobile content.

The most well-liked publishing platform on the Web is WordPress, which powers 16.6 percent of all sites. In fact, 49 percent of the best 100 blogs across the globe use WordPress, including CNN Political Ticker, Boing Boing, ArtsBeat, Grist, Hollywood Life, and several blogs for The New York Times.

Facebook recently declared that it included an ‘Insh’Allah’ button on its website for Arab users. This announcement came after the opening of Facebook’s regional office in Dubai. With this new button, users will have an additional option when replying to event invitations, along with the usual ‘join’, ‘decline’ and ‘maybe’.

This change was one of many upcoming ones that were proposed to shape the social networking site particularly for the Arab market, said Arabia’s Regional Solutions Manager Majid Johnson. He revealed that another feature will be launched this November. ‘Facebook Platinum’ will be an elite version of the social networking site and will have a significant sign on fee but will provide a number of services and exclusivity.




5 Responses to “Facebook Inc (NASDAQ:FB) Set To Introduce ‘FB Platinum’ In November”

  1. Adrian says:

    Mark is a liar. what happened to the facebook site will be free Forever ?

    • Steve says:

      Money is what happend. Hes got shareholders to answer to now, not just the site users

    • chris says:

      I’m pretty sure it is still free, and will stay that way. we can only speculate as to what this “platinum” service might be, but from the article it is clearly something people make the decision to upgrade to.

  2. Ian Bivens says:

    I have now lost count of the many, near-daily different revenue-enhancing announcements, and wonder just how all of this looks in a written policy, say for a FB Platinum Member.
    Do I get less ads for my money, or do Platinum advertisers get more access?
    Bottom line is I see an awful lot of focus on spam-generating activity in general, and that cannot be good for membership, which is I assume, FB’s core value.
    I could be wrong.

  3. Ian Bivens says:

    As you’ve seen, the argument that ad clicks “aren’t what’s happening” at FB is making the rounds.
    In response to actual ad performance numbers, their argument is that they are helping their advertisers build Brand Awareness.
    One, that isn’t what their advertisers were sold. They were sold access to demographically-selected eyes who would likely click their ads. Indeed, this is the payment structure: you pay FB for each click made on an ad they are placing for you.

    Two, there isn’t any way to effectively measure that metric without a concerted effort on the part of the advertiser themselves. Advertisers are provided a report on ads viewed vs ads clicked by FB, but they would need to screen all arriving and paying customers separately to ensure this was an effective ad strategy.

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